Corporate Identity (CI)
"The difference between your brand and the others".
Corporate identity is not just another marketing tool, but an internal communication vehicle across the whole company in both ways, internal and external, a global image of the company.
What is CI?
"A logo is just the top of the iceberg. But the CI is that invisible, internal structure: the company's strategy, its goals, its resources, its communication role and its culture".
Who is communicated by the CI?
Employees, suppliers, clients, shareholders, competitors and potential clients are communicated by CI. Communication is everything: advertising, promotions, information management, invoices, uniforms, signals, etc.